All Case Studies

Get Down With The Hot Brown

Cooking up a tasty mural to promote Louisville tourism

Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville

My Role:

Illustration

Creative Direction

Overview:

2019

Louisville Tourism

Overview

Putting my spin on a Louisville tradition

In 2019, Louisville Tourism kicked off the 3rd Street Beautification Project to mark the opening of the Kentucky International Convention Center. As part of the project, they commissioned four unique murals, each capturing a pillar of Louisville tourism. When asked to reimagine the iconic Hot Brown for the culinary mural, I couldn't say no.

Subject:

Mural Project

Hey Robby! I’m not sure if this project might interest you, but I think your take on the Hot Brown would be a lot of fun. Here's a sketch of our idea.

Thanks, Jessica

Image of a sketch the client provided
Image of a sketch the client provided
Image of a sketch the client provided
Image of a sketch the client provided

p.s. I would like to point out that I did not draw the attached sketch 😀

Part of the original request I received from the Louisville Tourism team.

Part of the original request I received from the Louisville Tourism team.

My excitement for this project kept growing, and I set out with a clear goal: to create something bold and eye catching that people would want to snap a photo with. I pitched the idea of bringing the ingredients of a Hot Brown to life as characters, each “getting down” in a dance battle on a piece of toast. Thankfully, they loved the idea!

Image of the concept sketch and mockup I presented to the Louisville Tourism team
Image of the concept sketch and mockup I presented to the Louisville Tourism team
Image of the concept sketch and mockup I presented to the Louisville Tourism team
Image of the concept sketch and mockup I presented to the Louisville Tourism team

The concept sketch and mockup I presented to the Louisville Tourism team.

Image of the final artwork
Image of the final artwork
Image of the final artwork
Image of the final artwork

After honing the details, I arrived at the final illustration shown here.

Close-up shot of the final artwork
Close-up shot of the final artwork
Close-up shot of the final artwork
Close-up shot of the final artwork
Close-up shot of the final artwork
Close-up shot of the final artwork
Close-up shot of the final artwork
Close-up shot of the final artwork

Close-ups of each character.

Image of my daughter helping me add color to the illustration
Image of my daughter helping me add color to the illustration
Image of my daughter helping me add color to the illustration
Image of my daughter helping me add color to the illustration

Along the way, I snuck in a few “coloring” sessions with my daughter.

My daughter adding a few details.

My daughter adding a few details.

Image of the OSRS crew painting the mural
Image of the OSRS crew painting the mural
Image of the OSRS crew painting the mural
Image of the OSRS crew painting the mural

To bring the mural to life, I teamed up with the talented crew at OSRS. They were fantastic to work with and moved fast!

A short clip of the OSRS guys at work.

A short clip of the OSRS guys at work.

Image of Jacob Bozarth and the Resonate Recordings team
Image of Jacob Bozarth and the Resonate Recordings team
Image of Jacob Bozarth and the Resonate Recordings team
Image of Jacob Bozarth and the Resonate Recordings team

Another in-progress shot.

Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville

A close-up shot of the finished mural.

Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville
Image of the Hot Brown Mural on 3rd Street in downtown Louisville

Another close-up shot of the finished mural.

Image of the digital prints I made available of the mural design
Image of the digital prints I made available of the mural design
Image of the digital prints I made available of the mural design
Image of the digital prints I made available of the mural design

I also made digital prints available to those that wanted to hang the design in their homes.

Image of Jacob Bozarth and the Resonate Recordings team
Image of Jacob Bozarth and the Resonate Recordings team
Image of Jacob Bozarth and the Resonate Recordings team
Image of Jacob Bozarth and the Resonate Recordings team

Printing in-progress.

Image of me and my daughter in front of the mural
Image of me and my daughter in front of the mural
Image of me and my daughter in front of the mural
Image of me and my daughter in front of the mural

And of course, my daughter and I couldn’t miss the chance to snap a photo in front of our work together. ❤️

Oh, and if you're in Louisville, you can see the mural for yourself right here! Be sure to check out the other three while you're there.

If you have a big wall in need of a little creativity, please get in touch!

Working with Robby on the Hot Brown mural project was a fantastic experience. His creativity brought our vision to life in ways we hadn’t imagined. For my first mural project, Robby’s hands-on approach was invaluable—he was timely, easy to collaborate with, and provided expert guidance. The mural has been a huge hit with visitors who constantly take photos, just as we hoped! His attention to detail made the entire process easy and enjoyable. Highly recommend!

photo of Justin Delaney

Jessica Dillree

Associate Director of Marketing, Louisville Tourism

Working with Robby on the Hot Brown mural project was a fantastic experience. His creativity brought our vision to life in ways we hadn’t imagined. For my first mural project, Robby’s hands-on approach was invaluable—he was timely, easy to collaborate with, and provided expert guidance. The mural has been a huge hit with visitors who constantly take photos, just as we hoped! His attention to detail made the entire process easy and enjoyable. Highly recommend!

photo of Justin Delaney

Jessica Dillree

Associate Director of Marketing, Louisville Tourism

Working with Robby on the Hot Brown mural project was a fantastic experience. His creativity brought our vision to life in ways we hadn’t imagined. For my first mural project, Robby’s hands-on approach was invaluable—he was timely, easy to collaborate with, and provided expert guidance. The mural has been a huge hit with visitors who constantly take photos, just as we hoped! His attention to detail made the entire process easy and enjoyable. Highly recommend!

photo of Justin Delaney

Jessica Dillree

Associate Director of Marketing, Louisville Tourism

Working with Robby on the Hot Brown mural project was a fantastic experience. His creativity brought our vision to life in ways we hadn’t imagined. For my first mural project, Robby’s hands-on approach was invaluable—he was timely, easy to collaborate with, and provided expert guidance. The mural has been a huge hit with visitors who constantly take photos, just as we hoped! His attention to detail made the entire process easy and enjoyable. Highly recommend!

photo of Justin Delaney

Jessica Dillree

Associate Director of Marketing, Louisville Tourism