All Case Studies

Louisville Cream

Putting a dark twist on the vanilla scoop

Image of the outdoor facade signage
Image of the outdoor facade signage
Image of the outdoor facade signage
Image of the outdoor facade signage

My Role:

Lettering

Creative Direction

Illustration

Overview:

2018

Small Batch Ice Cream

Merch Design

Overview

Skulls and ice cream? Yes!

When my friends at Louisville Cream asked me to design a shirt to promote their charcoal-infused French vanilla ice cream, I jumped at the chance. It was a fun opportunity to add a dark twist to their brand’s identity. The only downside? I definitely ate way too much ice cream along the way!

Image of the charcoal-infused french vanilla ice cream
Image of the charcoal-infused french vanilla ice cream
Image of the charcoal-infused french vanilla ice cream
Image of the charcoal-infused french vanilla ice cream

The charcoal-infused french vanilla ice cream. Photo credit: Louisville Cream

Image of some intital pencil sketches
Image of some intital pencil sketches
Image of some intital pencil sketches
Image of some intital pencil sketches

Some initial pencil sketches.

Animated gif of a digital sketch

Refining the pencil sketches digitally on the iPad.

Image of the original Cumberland Brewery logo
Image of the original Cumberland Brewery logo
Image of the original Cumberland Brewery logo
Image of the original Cumberland Brewery logo

Some more pencil sketches that didn't make the cut.

Animated gif of a cell animation created usinf the Forecaslte F monogram

These digital sketches are how the concepts were presented.

Creating the final art on a Wacom Cintiq
Creating the final art on a Wacom Cintiq
Creating the final art on a Wacom Cintiq
Creating the final art on a Wacom Cintiq

For the final art I moved to a Wacom Cintiq.

Image of the original Cumberland Brewery logo
Image of the original Cumberland Brewery logo
Image of the original Cumberland Brewery logo
Image of the original Cumberland Brewery logo

This process continues to evolve over the years. I'd probably create the final vector art like this in Adobe Fresco now.

Image of the final design for the front of the shirt
Image of the final design for the front of the shirt
Image of the final design for the front of the shirt
Image of the final design for the front of the shirt

The final design for the front of the shirt.

Image of the final design for the back of the shirt
Image of the final design for the back of the shirt
Image of the final design for the back of the shirt
Image of the final design for the back of the shirt

The final design for the back of the shirt.

Image of final shirt, front and back
Image of final shirt, front and back
Image of final shirt, front and back
Image of final shirt, front and back

The final product!

Watch how these shirts were printed. Video Credit: Danger Press. I've collaborated with Danger Press on several design projects and they always do fantastic work! They also did a nice write-up of this project on their blog. Check it out!

If you think there’s an opportunity for me to help you or your team, please get in touch!