My Role:
Brand Identity
Lettering
Signage
Creative Direction
Overview:
2019
Craft Beer Industry
Neighborhood Brewpub
Overview
Cumberland closes, Public House keeps pouring
In 2019, Cumberland Brewery closed its doors after a remarkable 20-year run. Cumberland was a pioneer in Louisville's brewery scene, paving the way for the craft beer boom that hit town in the early 2010s. While its closure was bittersweet, another local brewery stepped up to breathe new life into the beloved neighborhood brewpub.
Against the Grain Brewery acquired Cumberland Brewery, planning to reopen it as "Public House." They approached me to create a new brand identity and signage—an honor, given my frequent patronage of Cumberland.
Our aim was to make minimal changes to the building's aesthetics while crafting a visual brand identity that paid homage to its predecessor. The result draws inspiration from Cumberland Brewery's original branding, honoring Louisville's brewing heritage and Cumberland's lasting influence on the local beer scene.
The original Cumberland Brewery logo served as inspiration, allowing me to honor and preserve the legacy of what came before.
The outdoor signage features a dual-sided design with contrasting dark and light modes, enhancing visibility and visual appeal from different angles.
The light mode side of the outdoor signage.
The Public House wordmark.
The Public House monogram.
The outdoor window signage of the wordmark.
The outdoor window signage of the monogram.
A close-up shot of the window signage monogram.
The outdoor facade signage.
Street view of the Public House.
If you’re looking to breathe new life into something from the past, please get in touch!
